Micro investment market continues to heat up

In recent years, with the rapid development of domestic projector market, more and more consumers pay attention to the home micro projector. With the maturity of micro projection technology, micro projectors have gradually entered the home market. According to statistics, in January 2013, the domestic market of micro projectors paid attention to 14.9%, while in February, the number rose to 19.4%. After half a year, the attention of micro projectors has risen to about 25%.



So, what factors will people pay attention to when they pay attention to home micro projectors?



First, clarity < br / >


Definition refers to the clarity of the image viewed by the human eye macro. It is the subjective judgment of the final image effect caused by the comprehensive result of the objective performance of the system and equipment. The final image effect is objectively determined by three media: video signal source, transmission medium and physical resolution of display equipment. Data shows that 80% of consumers pay attention to clarity, and high definition becomes the primary consideration. In the home mini projector market, due to the limitation of the projector body, its definition is difficult to be greatly improved. Because of this, owning high definition mini projector has become a new favorite of consumers. In other conditions, the physical resolution of the projector is the most important factor affecting the clarity, so the higher resolution becomes one of the advantages of the mainstream projector. Market data shows that the resolution of mainstream projectors is 800 * 600, 1024 * 768 (Puqing), 1280 * 720, 1280 * 800 (hd). Among them, 1280 * 800 is the highest resolution in the mainstream (nearly 80% of the market share), and the projection effect of this resolution projector is clearer and more delicate than other projectors.



Second, quality < br / >


How to improve the quality of their own products determines whether the enterprise can stand on the market economy, survey the domestic excellent enterprises, and always put product quality in the important position of enterprise development. There are many people and investors who are optimistic about the industry in the projector industry, but there are many who are cautious and wait-and-see. Therefore, whether the projection quality of enterprise production can convince consumers is a major factor to determine whether the projection enterprise can succeed. The data shows that 67% of consumers pay attention to the quality of home micro projection products. Therefore, it is believed that the projection enterprises will get more and more consumers' favor if they can improve the display effect and product quality of projection at the same time of producing micro projector.



Third, portability < br / >


Small size, light weight, easy to carry, is an important feature of the micro projector. The concept of a projector with a large body is no longer applicable to micro projectors. According to the data, 60% of consumers who pay attention to micro projectors will pay attention to the portability of projectors, and most of them are mobile fashion office people and home video entertainment users. Easy to move and carry is one of the basic requirements. It can be used immediately when projection is needed. There is no complicated installation process, which is also a major advantage of home mini projector.



Fourth, price < br / >


The data shows that 56% of consumers will focus on the rationality of price. The projection technology is gradually mature and the price is civilian. The home micro projector in the range of 2001 to 4000 yuan has relatively good performance, powerful function and moderate price, and has been gradually accepted by many consumers.



In addition to the above four important factors, there are other factors that will affect consumers' purchase.